There’s a quiet but unmistakable shift happening right now. Gen Z (and younger millennials right behind them) are pushing back against the hyper-digital, always-on, algorithm-fed existence they grew up in. You see it in the resurgence of vinyl records, the carefully curated CD collections, the rebirth of scrapbooking and journaling. There’s a craving for texture, for tangibility, for something that exists outside the glow of a screen.

But if we’re going to talk about analog experiences (real ones, lived ones) there’s a piece missing from the conversation. Collecting records is great. Flipping through a scrapbook is meaningful. But neither quite compares to something more immediate, more electric:

Going to a local live music show.